A Letter From An Entrepreneur: Jamal Abdulrasheed
Our small, family-owned business began in February of 2021 when we realized we hadn’t been taking care of ourselves as well as we could. The COVID-19 pandemic woke us up to the importance of self-care and self-prioritization, which leads to ultimate self-preservation. We set out to help men establish and rejuvenate their self-care routine with products they could take pride in.
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