Trust is identity

Introducing the brand

[Indianapolis, 2025]

When people ask how this all started, I tell them about the janitor.

He wasn’t just cleaning floors—he was watching, listening, soaking in everything the world tried to ignore. He knew the blueprints of the building better than the architects. He heard the gossip before the managers. He saw what everyone else walked past.

That’s the spirit we carry into every project. At WIM Group, we don't just build brands—we pay attention to what others overlook. We work from the inside out, understanding not just the look of success, but the unseen effort it takes to get there. Because like that janitor, we know: the people who sweep the corners often hold the whole story.